In a powerful step towards creating a safer digital space for youth, the UAE’s Digital Wellbeing Council, under the leadership of His Highness Lt. General Sheikh Saif bin Zayed Al Nahyan, has joined forces with Meta to launch a first-of-its-kind Instagram safety feature in the region. This landmark initiative marks a bold leap in protecting teenagers from harmful and inappropriate content, and furthers the UAE’s vision of a digitally empowered and ethically grounded society.
This new tool is designed to tackle one of the most pressing issues in the digital age: the online safety and mental well-being of young users. With algorithms that detect and restrict sensitive content, the feature empowers both teens and parents. It strengthens privacy settings, encourages healthy digital behavior, and provides monitoring tools that allow parents to guide their children’s online interactions—without infringing on trust or independence.
Announced during a vibrant youth circle attended by senior ministers, influencers, and youth representatives, the initiative reflects the UAE’s broader mission to cultivate a digital culture built on safety, responsibility, and values. Far beyond infrastructure and smart services, Sheikh Saif highlighted that digital wellbeing must focus on protecting future generations and fostering responsible tech engagement.
To support adoption, a user guide for parents was released, offering easy-to-follow tips for meaningful conversations around online safety. Additionally, workshops and roundtables brought together tech leaders, regulators, and families to explore enhancements to digital safety frameworks and policies.
With participation from heavyweights like Sarah Al Amiri, Omar Al Olama, and Dr. Sultan Al Neyadi, this initiative isn’t just another tech feature—it’s part of a comprehensive national strategy to future-proof the digital experience of UAE’s youth. The Council’s mission includes tracking trends, refining regulations, and building partnerships to make online platforms more secure for all.
In an era where digital threats evolve by the second, the UAE is setting the global pace with innovation that protects, educates, and empowers. Because in the Emirates, a swipe should never come with a risk.
