In a move that blends glamour with groundbreaking progress, DMCC and ORIGINALLUXURY have officially unveiled a next-generation Luxury Innovation Centre inside Dubai’s iconic Almas Tower—sending a powerful message to the global luxury world: the future of high-end craftsmanship, technology, and brand excellence is being engineered right here in Dubai. More than just a workspace, this new centre acts as a magnet for innovation, a testing ground for luxury digital tools, and a global benchmark for the standards that will define the next era of premium goods, experiences, and services. With Dubai already rising as a capital of fashion, jewellery, art, and future technologies, this bold step positions the emirate at the heart of a rapidly evolving luxury landscape.
The centre is designed as a collaborative ecosystem where creativity meets cutting-edge tech. From blockchain-powered authentication systems, next-level design tools, and high-precision manufacturing methods to AI-driven customer experience platforms and sustainability-focused material innovation, everything about the facility signals a shift toward smarter, cleaner, and more transparent luxury creation. Brands operating within the high-end sector—whether jewellery, watches, fashion, fragrances, or collectible art—will have access to advanced digital solutions that can reshape product quality, strengthen global trust, and ensure every piece of luxury is verifiable, traceable, and future-ready.
What makes this launch even more impactful is DMCC’s global influence as one of the world’s most connected business districts for trade, commodities, and innovation. By embedding ORIGINALLUXURY’s expertise into this ecosystem, the centre becomes a powerhouse of shared knowledge where designers, entrepreneurs, and established luxury houses can collaborate seamlessly. It aims to upskill talent, promote cross-industry partnerships, and accelerate the adoption of high-tech solutions that will define luxury markets across Europe, Asia, and the Middle East.
Moreover, the centre supports a major shift underway in consumer preferences. Today’s luxury buyers want authenticity, digital integration, sustainable production, and personalised experiences. This innovation hub is engineered to meet those expectations—bridging traditional craftsmanship with futuristic technologies to deliver luxury that is smarter, cleaner, more transparent, and globally competitive.
With Dubai’s reputation as a lifestyle and luxury capital soaring, the DMCC–ORIGINALLUXURY partnership marks a pivotal milestone. The message is clear: the future of luxury is no longer crafted in isolated ateliers—but in dynamic, interconnected innovation hubs. And now, one of the most influential hubs on the planet sits right inside Almas Tower.