In a dazzling expansion of its customer engagement strategy, Emirates Airlines has officially opened its latest Emirates World retail store in Riyadh, redefining what it means to experience air travel even before stepping onto an aircraft. The new store is not just a ticketing outlet — it’s an immersive journey through the world of Emirates, blending cutting-edge technology, luxury design, and personalized service to deliver a next-generation travel experience for Saudi travelers.
Designed as a multi-sensory space, the Riyadh Emirates World store features interactive digital screens, virtual reality showcases, and consultation zones where customers can explore destinations, preview cabin experiences, and design their journeys down to the finest detail. Whether it’s choosing a first-class suite to Europe, planning a family getaway to Asia, or discovering Emirates’ expanding network through Dubai, the store offers visitors a personalized, human-centered approach enhanced by digital innovation. This concept represents Emirates’ broader vision to elevate travel engagement by merging technology with the brand’s signature hospitality and service excellence.
The opening also reflects Emirates’ deepening ties with Saudi Arabia, one of its key markets, aligning with the Kingdom’s Vision 2030 strategy that emphasizes tourism, digital transformation, and global connectivity. Through this new hub, Emirates is not only strengthening its customer presence but also contributing to Saudi Arabia’s aviation and retail innovation ecosystem. The store embodies the airline’s belief that the travel journey begins long before takeoff, offering seamless support for everything from ticket booking and travel insurance to exclusive experiences for Skywards members.
Speaking at the launch, Emirates executives reaffirmed their commitment to delivering “travel reimagined” — a concept where convenience meets creativity, and technology enhances the human touch. As part of the expanding Emirates World network, the Riyadh store joins similar outlets in Dubai and London, setting new global benchmarks for customer-centric design.
With this innovative step, Emirates continues to lead the skies and the ground, transforming travel interaction into a lifestyle experience — where every moment reflects the brand’s promise of excellence, innovation, and connection across borders. 🌍💫