Abu Dhabi is taking a bold leap in public health innovation with the launch of NutriMark, a revolutionary colour-coded nutrition rating tool introduced by the Abu Dhabi Quality and Conformity Council (QCC) via TAMM, the emirate’s digital government platform. This innovative system is designed to simplify food labels, making it easier than ever for residents and visitors to make healthier dietary choices. By translating complex nutritional information into intuitive colour codes, NutriMark empowers individuals to understand what they are consuming at a glance, helping them make informed decisions that align with their personal health goals.
The launch of NutriMark is a strategic step in promoting healthier lifestyles across the emirate, addressing rising concerns about diet-related diseases and nutrition awareness. Foods are rated using a clear, accessible colour-coded system that communicates nutritional value without requiring specialized knowledge. Green signifies healthier options, yellow indicates moderate nutritional content, and red highlights items that should be consumed in moderation. This simple yet powerful visual guide aims to encourage healthier eating habits while supporting public health initiatives led by Abu Dhabi’s government.
NutriMark also aligns perfectly with Abu Dhabi’s vision of a smart digital government, seamlessly integrating with TAMM to provide residents with a convenient, user-friendly tool for daily life. By leveraging digital platforms, the initiative ensures wide accessibility, reaching households, schools, restaurants, and retailers, creating a city-wide ecosystem that values transparency, knowledge, and wellness. The system not only benefits consumers but also encourages food producers and retailers to innovate and offer healthier options, fostering a culture of accountability and quality within the food industry.
Beyond simplifying nutrition, NutriMark exemplifies how technology can intersect with health policy to produce tangible benefits for society. It is an intelligent approach that combines education, innovation, and public welfare, positioning Abu Dhabi as a pioneer in integrating digital tools with health-conscious governance. By making healthy choices visible, understandable, and actionable, NutriMark promises to transform the way residents interact with food, turning everyday meals into opportunities for better health, enhanced awareness, and a smarter, healthier emirate.