In a game-changing move for women entrepreneurs, the Abu Dhabi Businesswomen Council, in collaboration with Publicis Groupe, has launched “Ra’idah”—a dynamic, year-long program designed to equip, empower, and elevate female-led businesses in the UAE. This isn’t just another initiative; it’s a bold leap forward in driving women’s success in the digital era.
With the business world evolving faster than ever, digital presence is non-negotiable. That’s where Ra’idah comes in—offering cutting-edge training, hands-on workshops, and industry-leading expertise to help women entrepreneurs master digital and social media marketing. Whether it’s scaling a startup, enhancing brand visibility, or crafting killer marketing strategies, Ra’idah provides the ultimate toolkit to turn ambitious ideas into unstoppable success stories.
But this isn’t just about skills—it’s about building a powerful network. The program connects participants with top industry professionals, mentors, and fellow entrepreneurs, creating a support system designed for long-term success. Publicis Groupe’s involvement means direct access to some of the sharpest minds in marketing, ensuring that every participant walks away with a competitive edge.
The impact? Huge. In its first year alone, Ra’idah will support 10 women entrepreneurs, setting the stage for expansion and bigger waves in the years to come. With the UAE’s thriving entrepreneurial ecosystem, this initiative is expected to fuel innovation, economic growth, and gender diversity in the business world.
Asma Al Fahim, Chairwoman of the Abu Dhabi Businesswomen Council, emphasized that this partnership is a testament to the UAE’s commitment to empowering women and fostering entrepreneurship. Meanwhile, Basil Kakish, CEO of Publicis Groupe Middle East & Türkiye, highlighted the group’s mission to unlock new opportunities and drive impactful change for female entrepreneurs.
With Ra’idah in full swing, women-led businesses in Abu Dhabi are about to take off like never before. The future of female entrepreneurship in the UAE? Brighter, bolder, and more digital than ever! 🚀🔥
