In a thrilling showcase of innovation, grit, and strategic support, Abu Dhabi has once again proven it’s a launchpad for global game-changers. Through its dynamic startup ecosystem at Hub71, the emirate has helped Atiom, a gamified, AI-powered training platform, explode onto the global stage—now active in over 70 countries and counting. What started as a smart idea is now an international movement, reshaping how employees train, grow, and stay engaged across major sectors like airlines, healthcare, retail, and more.
Atiom’s secret weapon? Transforming traditional training into a gamified, habit-forming experience driven by artificial intelligence. Think of it as the TikTok of workplace learning—bite-sized, sticky, and data-backed. Employees don’t just sit through dull training modules anymore; they compete, learn, and level up like pros. And behind this meteoric rise is Abu Dhabi’s unwavering commitment to tech-driven entrepreneurship.
Hub71, the capital’s powerhouse tech ecosystem, gave Atiom the holy trinity every startup dreams of: strategic geographic location, strong investor backing, and unmatched access to decision-makers. But it didn’t stop there. Hub71’s community-centric model meant that Atiom wasn’t just another startup in a co-working space—it was a part of a living, breathing tech tribe with mentorship, scaling strategies, and global exposure baked into its DNA.
This collaboration between the UAE capital and cutting-edge tech firms like Atiom is setting a new benchmark for how governments can catalyze innovation. From securing international clients to entering new industries, Atiom’s success story is a testament to what’s possible when visionary ecosystems like Hub71 partner with disruptive startups.
With global brands now onboarding their workforce through Atiom’s gamified micro-learning tools, the company is not just scaling—it’s revolutionizing how the world trains. And it all began with a bold idea nurtured in the innovation-friendly sands of Abu Dhabi.
From boardrooms to break rooms around the world, training just got a whole lot more fun—and productive. Hats off to Hub71 for pushing the next generation of smart, scalable solutions into the global spotlight.
