The Dubai Media Council has successfully completed its Madrid Executive Programme in collaboration with leading global media partners, marking a significant milestone in strengthening Dubai’s media leadership and future-readiness. The programme brought together senior media executives and decision-makers to explore the latest advancements in innovation, digital transformation and artificial intelligence shaping the global media landscape.
Hosted in Madrid, the executive programme focused on equipping participants with advanced strategic insights, global best practices and practical frameworks to accelerate transformation across Dubai’s media ecosystem. Through interactive workshops, high-level discussions and field visits, participants gained hands-on exposure to emerging technologies, data-driven storytelling models and innovative monetisation strategies redefining the future of content creation and distribution.
A key emphasis of the programme was artificial intelligence integration within media operations. Leaders examined how AI can enhance newsroom efficiency, personalise audience experiences, optimise advertising strategies and strengthen digital engagement. The initiative aligns with Dubai’s broader vision to position itself as a global hub for digital innovation and smart governance.
The programme also strengthened international partnerships by fostering collaboration between Dubai-based media institutions and global industry players. These engagements provided valuable opportunities to exchange expertise, understand evolving consumer behaviours and identify scalable solutions adaptable to regional markets. By building strong cross-border networks, Dubai continues to enhance its reputation as a forward-looking media capital.
Furthermore, the Madrid Executive Programme supported leadership development by enhancing strategic thinking, adaptive management and innovation-driven decision-making capabilities among participants. This investment in human capital is central to sustaining long-term competitiveness and ensuring Dubai’s media sector remains resilient amid rapid technological shifts.
Overall, the initiative reflects Dubai Media Council’s commitment to empowering leaders with the tools and knowledge necessary to navigate a fast-changing global environment. By combining international collaboration, advanced digital skills and AI-focused transformation strategies, the programme reinforces Dubai’s ambition to build a dynamic, competitive and future-ready media ecosystem that can compete on the global stage.
