Dubai’s entrepreneurial spirit knows no boundaries, and now it’s setting its sights on two emerging markets: Serbia and Türkiye. As part of the ambitious New Horizons initiative, the Dubai International Chamber has finalized preparations for a high-impact trade mission to these countries, running from October 6-11. This mission is all about helping Dubai-based businesses break into new markets, explore untapped opportunities, and expand their global footprint.
Serbia and Türkiye might seem like unconventional choices at first glance, but both nations are increasingly becoming economic powerhouses with dynamic, fast-growing markets. By focusing on these two regions, Dubai is positioning its businesses to ride the wave of economic transformation happening in Southeast Europe and the Eastern Mediterranean. The New Horizons initiative itself is a clear signal of Dubai’s commitment to supporting local companies as they explore foreign markets and drive growth beyond the UAE.
So, what’s the big deal with this trade mission? Well, Dubai is home to thousands of companies across various industries—from technology to real estate, finance, hospitality, and more. Many of these businesses are hungry for expansion, and the International Chamber’s trade mission offers the perfect launchpad. By creating connections between Dubai entrepreneurs and their counterparts in Serbia and Türkiye, this mission will enable collaboration, investment, and partnerships that could open up entirely new revenue streams.
With 1,200 senior partners and 1,800 startups participating in the New Horizons initiative, this mission promises to be more than just a business trip—it’s a gateway to cross-border success. Serbia, for example, has been rapidly modernizing its infrastructure and business environment, making it a prime location for investment. On the other hand, Türkiye offers access to a massive consumer base, a strategic location bridging Europe and Asia, and a growing interest in digital economy partnerships.
Throughout the mission, participating companies will have the opportunity to attend high-level meetings, networking events, and industry tours, all aimed at fostering relationships and opening doors to long-term collaborations. By engaging directly with local business leaders and government officials in both countries, Dubai’s companies can gain crucial insights into market conditions, regulatory landscapes, and potential opportunities for expansion.
As the New Horizons initiative continues to push the envelope, this trade mission to Serbia and Türkiye highlights Dubai’s vision for a future where global business connections thrive. The emirate’s drive to integrate its economy with those of emerging markets is not only a win for local businesses but also for the countries that get to partner with one of the world’s most innovative business hubs. If you thought Dubai was done expanding its influence, think again—the city’s business empire is just getting started!
