FUJIFILM has just taken a bold leap into the heart of Dubai’s innovation district with the grand opening of its new regional headquarters and Technology Center at Expo City Dubai—a hub known for futuristic living, sustainability, and cutting-edge collaboration. This move isn’t just about relocating offices—it’s a strategic statement. FUJIFILM is zooming in on the future, one pixel, patient, and prototype at a time.
The newly launched FUJIFILM Technology Center (FTC) will be the beating heart of the company’s Middle East and Africa operations. Designed for interactive live demonstrations, the center showcases FUJIFILM’s wide range of tech—from diagnostic imaging systems to printing solutions. But it’s not just about machines and screens. The FTC doubles as a training ground for employees, partners, and customers across Europe, Asia, and Africa, making it a knowledge hub as well as a product lab.
More than innovation, this launch underscores FUJIFILM’s commitment to healthcare transformation in the UAE. From advanced radiology tools to the soon-to-launch AI-powered screening centers (NURA), FUJIFILM is aligning closely with the UAE’s goals for better, faster, and smarter care. These AI-driven diagnostics are expected to revolutionize early disease detection, ultimately saving lives and reshaping public health outcomes.
What’s more, FUJIFILM’s presence in Expo City Dubai reinforces its environmentally conscious business outlook. Nestled in a city that’s designed as a blueprint for sustainable urban living, the company is investing in long-term, green growth—be it through reduced environmental impact or empowering people with knowledge.
Japan’s Ambassador to the UAE, Ken Okaniwa, celebrated this expansion as a symbol of UAE-Japan ties and a powerful reminder of the nation’s status as a global innovation hub. Expo City Dubai’s own Chief Engagement Officer, Manal AlBayat, applauded FUJIFILM’s contribution to shaping the city’s identity as a collaborative ecosystem for transformative ideas.
In short, FUJIFILM isn’t just developing technology—it’s building a future of vision, precision, and sustainable progress, and Dubai is its newest canvas.
