Sharjah just cranked up the sparkle! The 55th edition of the Watch and Jewellery Middle East Show has officially transformed the emirate into a glittering galaxy of luxury, legacy, and lavish design. Held at the Expo Centre Sharjah, this iconic event is dazzling visitors with a parade of timepieces and treasures, but one shimmering sensation is stealing the spotlight—the Guinness World Record-holding “Union Frame.”
Crafted in radiant 21-karat gold, the “Union Frame” isn’t just a piece of jewellery—it’s a breathtaking artistic tribute to the United Arab Emirates’ heritage and unity. This intricately designed golden masterpiece has become the crowning jewel of the exhibition, blending traditional Emirati motifs with modern craftsmanship to create something truly monumental. It’s more than gold—it’s a story of pride, progress, and profound national identity, now etched into global record books.
From elite watchmakers to boutique jewellers, the show hosts hundreds of regional and international brands, offering collectors, connoisseurs, and curious wanderers a chance to witness the evolution of horology and jewellery design. This year’s edition is packed with innovation—think diamond-studded smartwatches, futuristic timepieces, heritage-inspired jewellery lines, and limited-edition collections straight from the world’s most prestigious ateliers.
But it’s not all glitz and glamour—it’s also about economic opportunity and cultural celebration. The show is a key platform for UAE’s luxury sector, opening up trade avenues and highlighting Sharjah’s position as a rising force in the global jewellery and watch industry. With a robust turnout of traders, designers, influencers, and investors, the event is a high-value hub for networking, creativity, and commerce.
The presence of the “Union Frame” sets a golden standard—literally—showcasing the nation’s commitment to excellence and innovation in both art and design. As guests walk the aisles of sparkling booths and elegant showcases, one thing is clear: Sharjah isn’t just shining this week—it’s blazing with brilliance, breaking records, and crafting a legacy in gold.
