Dubai just turned the global tourism spotlight onto itself—again. His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, recently toured the much-anticipated Arabian Travel Market (ATM) 2025, held at the iconic Dubai World Trade Centre. And if there was ever a moment that screamed “Dubai runs the show,” this was it.
This year’s ATM shattered records with a staggering 2,800 exhibitors from 166 countries, transforming the trade centre into a buzzing universe of travel possibilities. From eco-tourism start-ups and luxury resorts to futuristic travel tech and sustainable hospitality solutions, the event had it all—and Sheikh Mohammed was right at the heart of the action. His tour wasn’t just ceremonial. It was a statement: Dubai is not only participating in global tourism innovation; it’s leading it.
As Sheikh Mohammed moved through the pavilions, he engaged with industry leaders, innovators, and policymakers, reinforcing the UAE’s commitment to shaping the future of travel. Whether it’s AI-powered travel planning, smart airports, or carbon-neutral cruises, the conversations at ATM were as forward-thinking as the skyline just outside its doors.
Dubai’s growing stature as a global tourism powerhouse was on full display. The city’s ability to host a world-class travel forum of this magnitude is a testament to its infrastructure, vision, and relentless ambition. ATM 2025 wasn’t just about showcasing destinations—it was about setting the destination for the future of tourism.
Sheikh Mohammed emphasized the importance of collaboration and innovation in sustaining tourism growth amid changing global dynamics. With the UAE’s tourism sector already contributing significantly to the national economy, events like ATM fuel momentum, attract investment, and spotlight Dubai as a nexus for global travel and hospitality.
As the curtains fall on another record-breaking edition of ATM, one thing is clear: Dubai isn’t just on the world travel map—it’s drawing the map itself. And Sheikh Mohammed? He’s the cartographer of dreams.
