Latch was a pretty good name for a startup. One could make the argument that it doesn’t exactly say what it does on the tin, but no one shops at the Apple Store looking for produce. Soon, however, Latch Inc. will die. In its place, we’re getting Door.com, which is a fine name for a […],**Article Key Points**
– Latch Inc., an AI start-up, is changing its name to Door.com
– Door.com takes the simplistic approach in their branding, which makes it easier for consumers to quickly understand the service.
– Name change represents a larger pivot of the company to place doors, and the security behind them, at the forefront of their strategy.
– The newly renamed Door.com is making waves in the artificial intelligence sector.
– Door.com will focus on not only the initial door lock hardware but also on software; creating smart access mechanisms for multi-family apartment blocks and commercial buildings.
– The company believes this shift will increase convenience, security, flexibility, and surveillance for its consumers.
**In a Hot Take…**
And that’s all she wrote, or in this case, rebranded. Latch Inc. has bid adieu to the world of tech startups, and long live the new luminous king of convenience and security, “Door.com”. It seems like they decided to take the straightforward route and told ambiguity to hit the road, Jack. Because who needs mystique when you’re literally designing doors? Not Door.com, apparently. They’re here to lavish the world with straightforward simplicity and clarity, making sure no one has to second-guess when looking for smart security options. They’ve said, “What’s in a name? That which we call a door by any other name would smell as … umm.. secured?” Sorry, Shakespeare.
Door.com isn’t just changing their name though, oh no. They’re embarking on a security crusade and opening doors (pun intended) towards a safer, smarter future by creating smart access mechanisms. Somewhere, Jarvis from Iron Man is looking at this and exclaiming, “Well played, mortals!” So say hello to the locksmith Avengers: no lock too complicated, no door too annoying.
They aim to blend convenience and security as seamlessly as pineapple blends with pizza (no debates please). They’re turning surveillance into convenience, turning those doorknob fiddles into a tap on your phone. It’s like a Transformer but for your apartment. They’ve taken the tagline ‘Work smarter, not harder’ seriously when it comes to home security.
So, folks, break out the chips and salsa because it’s game on. Keeping an eye out for Door.com will be interesting. I mean, who knows? Their business model could open up new doors of security strategy, (metaphorically and literally). Or they might just end up inadvertently inviting everyone into our homes instead. I mean, with the name Door.com, they haven’t exactly set a high bar for secrecy here. But at least no one shopping for smart doors will hit the Apple Store by mistake. Unless, of course, they’re trying to turn an apple into a door, in which case that’s just impressive.
In conclusion, let’s give a ‘warm welcome’ to Door.com. Whether they will become the Gandalf of the digital lock world, shouting, “You shall not pass!” to any unauthorized being who attempts to breach our homes, or just end up as another tech industry one-hit-wonder, only time will tell. Grab your popcorn, folks. The show is just beginning.
**TLDR:** Latch Inc. is now Door.com, changing lock-picking into a 21st century sport. Will this pivot unlock greatness, or will they be left knocking on the door of success? Stay tuned and find out.
