In a strategic shake-up that signals bold ambitions for Dubai’s innovation economy, His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman of the Dubai Integrated Economic Zones Authority (DIEZ), has greenlit major leadership appointments—ushering in a new era of streamlined growth and tech-driven transformation.
At the heart of this executive evolution are two prominent names: Juma Al Matrooshi, now appointed Assistant Executive Chairman for Investments and Partnerships at DIEZ, and Badr Buhannad, who steps in as the new Director General of Dubai Silicon Oasis (DSO). These appointments come as part of DIEZ’s broader plan to supercharge its role in Dubai’s economic diversification and digital excellence strategy.
Al Matrooshi, long known for his deep institutional knowledge and razor-sharp investment acumen, is expected to lead the charge in attracting global capital and fostering strategic partnerships across DIEZ’s ecosystems, which include Dubai Airport Freezone (DAFZ), Dubai Silicon Oasis (DSO), and Dubai CommerCity. His new role aligns with DIEZ’s vision of transforming Dubai into a magnet for foreign direct investment, startups, and next-generation businesses.
On the other hand, Buhannad’s appointment as Director General of Dubai Silicon Oasis is seen as a tech-savvy match made in heaven. With his strong background in innovation strategy, sustainability, and government excellence, he’s expected to steer DSO toward even greater success as a smart city and tech hub, anchoring Dubai’s ambitions in fields like AI, IoT, and semiconductor development.
These leadership shifts come at a time when DIEZ is rapidly expanding its influence as a unified powerhouse of innovation and business services, playing a critical role in achieving the D33 Agenda—Dubai’s masterplan to double its economy and become one of the top three global cities.
By reinforcing leadership with seasoned, visionary executives, DIEZ is sending a clear message: the future of integrated economic zones in Dubai is in capable hands, and the city is doubling down on innovation, investment, and infrastructure.
Brace yourselves—Dubai’s innovation engine is revving louder than ever, and these new captains are ready to drive.
