Saregama is in talks to acquire Pocket Aces, three people familiar with the matter said, as the oldest Indian music label grows its video ambitions. The acquisition talks are underway, but a deal is yet to be signed, the people said. Pocket Aces’ video games streaming business Loco is not part of the discussions, the […],
Saregama Expanding its Video Ambitions: In Talks to Acquire Pocket Aces
Saregama, the oldest Indian music label, is looking to bolster its video ambitions with the potential acquisition of Pocket Aces. According to sources familiar with the matter, talks are currently underway, although a deal has not yet been finalized. This move marks Saregama’s entry into the thriving world of online video content.
A Game-Changing Deal in the Making
While Saregama is renowned for its music, the company recognizes the increasing popularity of video content and the need to adapt to changing consumer preferences. By acquiring Pocket Aces, Saregama aims to tap into the immense potential of the online video market.
Pocket Aces, a well-established player in the digital media industry, has made a name for itself through its engaging and entertaining content. The acquisition would enable Saregama to further diversify its offerings and provide users with a wide range of high-quality videos across various genres.
Expanding the Scope of Video Content
The talks between Saregama and Pocket Aces are focused on the acquisition of the video content arm, while Loco, the popular game streaming business of Pocket Aces, is not included in the discussions. This suggests that Saregama is primarily interested in expanding its presence in the video streaming market.
With this prospective deal, Saregama aims to stay ahead of the curve and cement its position as a leader in the entertainment industry. By combining their expertise, both companies have the potential to create innovative and captivating content that resonates with audiences across India.
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