The UAE has cranked up the chill factor with the launch of the fifth World’s Coolest Winter campaign, and this year, it’s greener than ever! Under the theme Green Tourism, the campaign is on a mission to promote sustainable agriculture, eco-tourism, and breathtaking winter experiences across all seven emirates. Running for six weeks, this initiative highlights not just the beauty of the UAE’s winter season but also its commitment to sustainability and environmental preservation.
Launched in collaboration between the Ministry of Economy and the National Agricultural Centre, the campaign focuses on connecting people with nature. Whether you’re wandering through lush farms, exploring scenic nature reserves, or soaking in the serene landscapes, Green Tourism invites citizens, residents, and tourists to rediscover the UAE as a hub of eco-friendly adventures. From mountainous Ajman to the pristine deserts and green oases of Al Ain, this campaign showcases the country’s hidden gems and emphasizes the importance of sustainable tourism.
Abdullah bin Touq Al Marri, Minister of Economy, highlighted that this season aligns perfectly with the UAE’s National Tourism Strategy 2031, aiming to position the country as a top global travel destination. It’s not just about tourism; it’s about preserving the country’s rich natural and cultural heritage while encouraging sustainable practices. In an era where green is the new gold, the campaign celebrates eco-tourism as the heartbeat of the UAE’s winter charm.
With the Plant the Emirates program integrated into the campaign, participants can also engage in sustainable agricultural practices, such as visiting farms, learning about local produce, and even planting trees. It’s an experience that blends fun, education, and environmental stewardship—perfect for families, eco-enthusiasts, and adventure seekers.
Last year’s season reached a global audience of 600 million, and this year’s Green Tourism theme is expected to make an even greater impact. Through social media campaigns, breathtaking visuals, and unique winter activities, the UAE is turning its cool season into a green revolution.
So pack your bags, lace up your eco-friendly boots, and get ready to explore the UAE like never before—where sustainability meets adventure, and winter becomes the coolest season of them all!
