Dubai is getting ready to turn green — not with envy, but with innovation! From September 30 to October 2, 2025, the emirate will host WETEX 2025, the region’s leading exhibition on water, energy, technology, and environment — and this year, it’s bringing an electrifying Italian twist. Back for the 12th consecutive year, the Italian Trade Agency (ITA) is charging full steam ahead with its 600m² mega pavilion, uniting 50 of Italy’s most visionary companies, from tech trailblazers to eco-savvy startups.
Organised by Dubai Electricity and Water Authority (DEWA), WETEX has become a crown jewel on the global sustainability calendar, setting the stage for ground-breaking dialogue, tech showcases, and environmental game changers. The 2025 edition promises to be even more spectacular, reflecting the UAE’s unstoppable march toward a clean energy future — with Italy riding shotgun in style.
The Italian pavilion will be a buzzing hive of smart solutions, futuristic inventions, and eco-innovation, offering everything from water management systems and solar advancements to energy-efficient infrastructure and green manufacturing practices. This collaboration doesn’t just underline the strength of UAE–Italy ties, it also embodies their shared vision for sustainable development, smart cities, and a resilient, climate-conscious future.
Dubai’s hosting of WETEX 2025 also aligns with its long-term national strategies — think UAE Net Zero 2050 and the Dubai Clean Energy Strategy 2050. As the city continues to position itself as a global sustainability capital, WETEX acts as a vital catalyst, attracting the world’s green minds and mobilising action across industries.
Meanwhile, Italy’s robust participation for over a decade isn’t just tradition — it’s testimony to trust, synergy, and powerful innovation exchange. The pavilion will serve as a live stage for B2B matchmaking, technical collaborations, and idea generation between Emirati and European players.
Whether you’re a policy leader, a green-tech entrepreneur, or simply curious about where the world is headed, WETEX 2025 in Dubai is where the future will unfold — one brilliant, sustainable innovation at a time.
