Dubai Police and Dubai Investments have signed a memorandum of understanding enabling 64 affiliated entities under Dubai Investments to join the Esaad programme. The agreement significantly expands the reach of the initiative, strengthening partnerships across multiple sectors while enhancing benefits available to members.
The Esaad programme, launched by Dubai Police, is designed to provide exclusive discounts and privileges to beneficiaries across retail, healthcare, education, hospitality, real estate, and various service industries. Through this new collaboration, employees and stakeholders connected to Dubai Investments’ affiliated companies will gain access to a broader network of participating entities within the programme.
The memorandum of understanding reflects a shared commitment to corporate collaboration and community support. By integrating 64 affiliated entities into the Esaad programme framework, the partnership enhances value creation for members while encouraging private-sector participation in community-driven initiatives.
Officials highlighted that expanding the Esaad programme strengthens economic linkages between public institutions and private enterprises. The collaboration not only increases the diversity of benefits offered but also supports business growth by driving customer engagement across participating sectors.
Dubai Investments, with its diversified portfolio spanning real estate, manufacturing, healthcare, and financial services, brings substantial institutional capacity to the initiative. Its inclusion broadens the programme’s commercial ecosystem and reinforces its sustainability.
The agreement aligns with Dubai’s broader strategy to foster public-private partnerships and enhance social wellbeing through structured cooperation. By expanding the Esaad programme’s network, Dubai Police continues to promote inclusive benefits that support employees, families, and affiliated communities.
Overall, the memorandum of understanding marks a strategic step in strengthening institutional collaboration, expanding sectoral partnerships, and enhancing value-driven programmes across Dubai’s economic landscape.
