Celebrated Indian haute couture icon Manish Malhotra has achieved a significant milestone in the global fashion scene with the grand opening of his flagship store at the prestigious Fashion Avenue of the Dubai Mall on December 10, 2023. This marks a historic moment for Indian fashion as Manish Malhotra becomes the first Indian designer to secure a coveted spot at the luxury Fashion Avenue in Dubai Mall, showcasing his international acclaim.
The sprawling 5,000 square feet flagship store, located in the thriving Fashion Avenue, unfolds a captivating narrative titled “The India Story.” Every corner of the ivory-clad palatial space represents the essence of India, featuring the timeless Chikankari of Mijwan, artisanal threads of Kashmir, the fine craftsmanship of Zardosi, and his signature sequins from artisans across the country. The store also introduces Manish Malhotra’s High Jewellery line, adding a touch of opulence to the already extravagant collection.
The interiors of the store are a visual delight, adorned with bespoke crests inspired by India’s 17th-century art decor, regal chandeliers, and walls with infinite fluting, all reflecting Manish Malhotra’s distinctive designs. Luxuriant furniture proudly displays the brand’s logo, creating a captivating sanctuary of exquisite craftsmanship that celebrates the brand’s identity. This manifestation of evolving India serves as a modern lavish palace, seamlessly blending different crafts and presenting a fusion of tradition and contemporary elegance.
Manish Malhotra’s meticulous touch is evident in every intricate detail of the store’s design, from extravagant chandeliers to the thoughtful curation of handmade artwork from India. Mirrors, a personal favorite of the designer, are incorporated throughout the store, becoming a captivating signature. The VIP room, adorned with handmade curtains paying homage to the skilled artisans of Mijwan and Kashmir, adds an exclusive touch to the overall experience. Additionally, the store features a private High Jewellery Room, showcasing Manish Malhotra’s latest venture with Diamonds, Emeralds, and Rubies, demonstrating a unique fusion of luxury and craftsmanship.
With unwavering commitment, Manish Malhotra ensures that every facet of the store echoes not only his signature style but also pays homage to India’s rich cultural influences and skilled artisans who bring his vision to life. The flagship store in Dubai Mall stands as a symbol of the designer’s global reach and India’s vibrant contribution to the world of haute couture.
