Google’s Shift in Focus: From Fitbit to Their Own Smartwatch

Fitbit products haven’t exactly been a focus for Google since the acquisition closed at the beginning of 2021. It’s been clear from the start that the software giant’s interest in the wearable pioneer came down to its own proprietary smartwatch ambitions. We saw that play out with last year’s Pixel Watch launch and will likely […],

Google’s Shift in Focus: From Fitbit to Their Own Smartwatch

The Transformation of Fitbit Products Under Google’s Ownership

Since Google’s acquisition of Fitbit in 2021, there has been a noticeable shift in the company’s focus. Although Fitbit products haven’t been at the forefront of Google’s strategy, it is evident that their interest lies in developing their own proprietary smartwatches. This move became apparent with the launch of last year’s Pixel Watch.

A New Era of Wearable Technology in the Making

With Google’s attention turning towards their own smartwatch ambitions, it raises the question of how Fitbit products will be impacted in the long run. While it may seem like Fitbit has taken a backseat, this transition could mark the beginning of a new era for wearable technology. As the software giant continues to innovate and develop their own smartwatches, it is possible that we will witness groundbreaking advancements in the field.

The Future of Fitbit Products and Google’s Ambitions

As Google steers its focus towards creating its own smartwatches, Fitbit enthusiasts may be wondering about the fate of their favorite wearable brand. While it is true that Fitbit may not remain the star of the show, it is important to recognize that this acquisition opens up new possibilities for the company. Under Google’s ownership, Fitbit products could potentially benefit from the expertise and resources of one of the tech industry’s giants.

In conclusion, Google’s acquisition of Fitbit comes with a clear shift in focus from Fitbit products to their own smartwatch ambitions. While some may view this as a lesser priority for Fitbit, it presents an opportunity for the wearable giant to align itself with Google’s vast resources and innovative capabilities. Only time will tell how this transition will shape the future of wearable technology.

Reference: TechRadar

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