Plant-Based Protein Companies: The Winners Are those that Taste More Like Meat, Says Good Food Institute

Food tech roundup: Plant-based protein eaters still want it to taste like meat,Here’s a roundup of the latest developments in the realm of plant-based protein:

1. Taste Matters: Plant-based protein eaters still want it to taste like meat. Despite the growing popularity of plant-based diets, many consumers who embrace this lifestyle still crave the taste and texture of meat. As a response to this demand, food technology companies are working hard to develop plant-based options that closely mimic the taste, texture, and appearance of meat.

2. Innovation in Meat Substitutes: The market for meat substitutes is expanding rapidly, and companies are constantly coming up with new and innovative products. Beyond Meat and Impossible Foods are two prominent players in this field, known for their realistic plant-based burgers, sausages, and more. They use a combination of plant proteins, such as soy and pea protein, to create products that closely resemble traditional meat in taste and texture.

3. Whole Foods Market’s 2021 Trend Predictions: In its annual predictions for the food trends of the upcoming year, Whole Foods Market highlighted the continued rise of plant-based proteins. They expect an increase in products featuring alternative protein sources, like mung bean, hempseed, and pumpkin seed, among others. Alongside the taste and textural advancements, the focus is shifting towards offering a wider range of plant-based protein options to cater to different dietary preferences.

4. Cell-Based Meat: While plant-based proteins have gained significant attention, the concept of cell-based or lab-grown meat is also making strides. Companies are cultivating real meat from animal cells without the need for raising and slaughtering animals. This approach aims to provide a sustainable and ethical alternative to traditional meat consumption, and several startups are working on bringing their cell-based meats to market in the near future.

5. Addressing Environmental Concerns: Plant-based proteins are often promoted as a more sustainable and environmentally friendly choice compared to conventional meat. As the demand for plant-based alternatives continues to grow, companies are also focusing on reducing the carbon footprint and ensuring sustainability throughout the supply chain. This includes sourcing ingredients responsibly, using regenerative agriculture practices, and minimizing packaging waste.

In conclusion, the plant-based protein market is dynamic and constantly evolving. The current trend indicates that while consumers are embracing plant-based diets, they still desire the taste and texture of meat. Food technology companies are responding to this demand by creating innovative plant-based options that closely mimic traditional meat. In addition, the industry is also exploring other avenues, such as cell-based meat, to provide sustainable alternatives to conventional meat consumption.